Australia's toughest, richest and most prestigious ATV only off road event has been announced for 2011 as taking place once again in Pinnaroo, South Australia, over the Easter weekend.

The track consists of 26 kilometres of sandy tracks, ranging from steep rutted out hill climbs to flat out straights, and everything in between. Having the event now over such a long weekend gives us the opportunity to run more classes and stand alone events, creating more of a "Festival" atmosphere, hence the new name. Due to it's format and unique class listing, the Thumb Pump 300 is not only a huge drawcard to Pro and Expert level riders, we cater for women, novices, trail
riders, Juniors, sand draggers and we even have a strong 4x4 class, which we are very passionate about due to the huge percentage of these type of machines that are sold in Australia. The farmers are encouraged to race in this class by having it as a "Race your Mate" class, with riders nominating another entrant in the race as their competitor, then they are only timed against each other, as a way to claim bragging rights.

Also new for 2011 is Australia's first ever UTV class in a Motorcycling Australia sanctioned event, which is sure to attract some attention from the many spectators expected. This year is bound to have even more exposure than in the past, with discussions for one of the major TV networks being in attendance well under way, to capture the event for major broadcast.

Last years event was bigger and better than ever before, attracting riders from all across Australia from Longreach and Atherton to Bunbury and Darwin. Naming rights sponsor Can-am Australia certainly got their money's worth last year, with fantastic venue presence, awesome trophies highlighted by their branding, videos of the event on www.thumbump.com, half page articles with full colour pictures in The Border Times both before and after the event, pro and post event reports on Win News, and over 11,000 hits on the Thumb Pump 300 discussion thread on Australia's most popular ATV forum OZATV. All of this on top of being known as a manufacturer who is supporting ATV racing down under, even when things are tough.

As we all know, the biggest restriction on the growth of ATV riding in Australia is the limited places in which to ride. This is where our passion lies. 47industries is all about growing the sport, which is why we undertake projects such as the free distribution of our DVD's "Quads Across the Simpson" and "Quads to The Cape", documentary style movies showing how to organise and legally participate in quad rides in some of Australia's best and most famous 4x4 terrain. We also
participate with Can-am in their Field Day Program, taking the message to the farmers and their families that these machines are great for more than just rounding up the sheep. The Thumb Pump 300 has already proven to help with this goal, with the recent announcement of Scorpion Park (the venue 47industries helped build) the home of the Thumb Pump 300 being opened to the public as a ride park. What a great result for ATV riders.

If you have any questions about the event, check out the FAQ section. If your questions are still not answered, send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. and we will do our best to set you on the right track.